Rich media was introduced in 90s by an American
multinational information technology company Hewlett Packard that created very
little impact at that time. Today Rich media has become one of the most
demanded and useful kind of Digital Advertisement. Companies could never
achieve satisfying results through display ads. This was where
rich media ads
stepped in and Spread like fire in the jungle. Brand has deep associations with
this Ad format. They always feel comfortable with results and performance of
such ads. Rich media ads have proved them best tool for user engagement.
How to describe Rich Media
Rich media ads contain images, videos, call for action (CTA)
and many other features to grab user’s attention. In-fact you can perform live
streaming of any event with these ads. Rich Media ads are robust, dynamic and
have the ability to adjust at any size. This mean they are also helpful for
having pleasant impact for mobile phone users. Undoubtedly! Rich media
advertisement helps brands to portrait correct impact of their products or
services.
Customized Banner Designs
Rich Media ads assist brands to be prominent from others.
They support brands to make their own market value by displaying their skill
sets and stories. They also help brands to communicate the right message with
their viewers who come across their website.
Major types of Rich media Banners
Rich media banners are categorized in three main types that
are listed below:
- In Page Banner Ad
- Out of Page Banner Ad
- In Stream Banner Ad
Advantages of Rich Media Banner
Ads:
- Enhance
User Engagement
Rich
media is an outstanding way to enhance user interaction. When a user gets
interacted with any HTML5 banner ad they’re usually remember the brand name or
logo. In current circumstances where users are overwhelmed with advertisements,
rich media ads can really show them the worthiness.
- Creativity
That inspire
There
are apparently infinite kinds of rich media banner ads that brands can use. Cheers
to the hosts that grant marketers many options to perform this process
creatively. Now brands can use different ways to present them in new and better
way.
- Extended
Space
Rich
media permits brands to consume more space for their rich media advertisements.
Formerly, there was inadequate space to display ads. Static ads are acceptable
for just solitary frame of information and that ad will be made for smaller
screens. Rich media, though, lets brands or advertisers to advertise on a greater
gauge no matter which device is used.
4.
Improved Click-Through
Rich
media banner ads have improved click-through rates as compared to other kinds
of ads. Higher the click through rate means higher the chances of conversions.
When you create an ad that forcefully engage its user you will definitely get
high conversion rates.
5.
Target All kind of Audiences
There
are several kinds of rich media formats that let you to pick the most relevant ads
that are best match to cater different kinds of audiences. When you are trying
to suggest same rich media advertisement to different kind of audience, there
will be less chances to engage your desired audience. If you are targeting
people according to their age some may show more interest than the rest. Rich
media makes your communication better and relevant to your audience.